Marketing Campaign: An Evening in Paris
Disconnected marketing and lack of strategizing on previous galas had tarnished the reputation of the Burleson Chamber’s largest fundraiser: the annual gala. It had become far less successful than it should have been. Working with the BACC staff and an active gala committee the event was given a major marketing campaign and complete overall to rebrand it and reintroduce it to the community. By positioning the event as something “never before seen in Burleson,” developing a theme for the event, and integrating a solid marketing...
read moreMarketing Campaign: TOMMI
TOMMI was a marketing campaign created to introduce a new website and social media tools to members of the Burleson Area Chamber of Commerce (BACC). The goal was to get members excited about new online tools available: to help them connect, show them how the Chamber was being more efficient, and teach them how to use these tools for their businesses. Working with the BACC staff we created TOMMI. For months members were told TOMMI was coming to town and would be a major asset to the Chamber. As part of the marketing campaign we created...
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