Logo Design and Branding: RETRO
Traditionally the Burleson Chamber of Commerce annual gala celebrates a different city each year. However, 2012 marks the City of Burleson’s centennial celebration. So rather than celebrating a place, the 2012 Burleson Chamber Gala is celebrating a time – specifically 100 years worth of time. The Burleson Chamber contacted Gonzo Strategies to take on the tasks of developing a name for the event, performing the logo design, and creating consistent branding. We developed “RETRO: A Timeless Gala Celebrating 1912-2012”. Because the...
read moreLogo Design and Branding: Burleson Wine Crawl
The Old Town Burleson Wine Crawl is an event started in Burleson, TX in 2011 by Reis Event Management and The Ritz Salon and Spa. The purpose of the Wine Crawl was to promote local businesses in the Old Town Burleson area prior to the holiday shopping season. Retail businesses had exhibits and ran special sales for attendees while local wineries offered complimentary tastings and sold wine by the bottle. In addition to the shopping available, businesses were paired with local non-profits to help raise money, and live music was played by local...
read moreLogo Design & Branding: Strategic Online Solutions
Strategic Online Solutions is the evolution of Paula Hill Virtual Assistant, a small business in Fort Worth, TX. Paula started her business as a virtual assistant (VA), focusing on marketing support for her clients. Over the years her role evolved into one of a social media strategist and online marketing adviser. Paula decided to rebrand and rename her company to reflect the more specialized skills and services she was providing her clients. Gonzo Strategies began by consulting with her to define her unique benefits and the techniques she...
read moreLogo Design & Branding: Teresa Nelson Speaks
Teresa Nelson has an established company in the Fort Worth area providing custom gift baskets. As an offshoot to her company Teresa speaks to various groups on business and inspirational topics. Teresa decided to ramp up the speaking side of her business by developing new branding to focus on speaking and consulting, promoting this separately from her existing business. Gonzo Strategies performed a branding strategy to determine the key focus and unique position of Teresa’s new venture. The bulk of her talks come from a place of courage and...
read moreLogo Design & Branding: Qlossal Media
Qlossal Media is a start-up business in Fort Worth, TX, providing specialty domains and online advertising opportunities to the local community. One of the first things Nancy Blankenship (Qlossal’s owner) wanted to do was to develop a solid branding image to establish herself in the community. The image Nancy wanted to present needed to be whimsical and entertaining. She wanted an icon representing the “colossal” scope of what she wanted to do, but she didn’t want it to be too corporate looking. She also wanted her look to have a...
read moreLogo Design & Branding: Courtney Henderson
Courtney Henderson is a life coach in Missouri. The key focus of her coaching style relates to “cleaning out your life’s closet.” She does this by helping people to organize their lives and get rid of things they don’t need – both on the physical and emotional level. She also focuses on the fact that she goes into parts of her client’s lives other coaches won’t touch. When these things are brought to light they aren’t nearly as scary as when you keep them hidden and refuse to examine them. Gonzo Strategies worked with...
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