It Doesn’t Have to Say “Buy Now” to Get You to Buy Now
This picture was part of a hanger attached to my front door today. Before it went to the recycle bin I thought I would use it point out some neuromarketing you might not know about. Notice the part that says, “Just in time for back-to-school shopping.” We see these “just in time” messages for every occasion. Newsflash: the executives weren’t hammering out details on whether this offer should be $9, $10, or $11 off. This decision was not made at the very last minute possible to get a special deal in time for this particular...
read moreThere’s More To Your Brand Than Meets The Eye
When it comes to branding your business your first thought is probably about your logo, your business cards, and the visual elements you use to identity your business. While our sense of sight is important and visual images are memorable – there is more to your brand than just the way it looks. Without Sensory Branding you’re cutting yourself off from the other senses that reinforce your message and strike a chord with your audience. The human race is (typically) born with 5 senses. If you tie your brand to more than just a visual...
read moreIt’s Not Just What They Buy, It’s Why They Buy
I started Gonzo Strategies with the idea that everything I do for my clients would be done with neuromarketing in mind. This was a new concept for Fort Worth so I often had to answer the question, “What is neuromarketing?” Before I tell you what Neuromarketing is, I want to debunk some assumptions you probably made when you first heard the term. Neuromarketing is NOT subliminal advertising or Neuro Linguistic Programming (NLP). Those are “push tactics,” meaning they push a concept or idea into the minds of your...
read moreThe Mirror Doesn’t Always Reflect What We Want It To
Last time I told you a light-hearted story about how mirror neurons and the Magic Mirror Principle led to a simple case of buyer’s remorse. As a marketer I cautioned you to be careful when you use the mirror to reach your audience, and told you how the mirror can be shattered. Shattering isn’t the only thing to be concerned about when you use this powerful tool. You also have to understand that what you’re audience sees in the mirror isn’t always what you want them to see. In 2007 there was a public service campaign in Milan aimed at...
read moreMirror, Mirror in the Ad, If I Buy This I Won’t Feed Bad
In the world of neuromarketing, we talk about mirror neurons and something I call “The Magic Mirror Principle”. When this principle is used, it tells us we can be the type of person shown or discussed in the marketing piece, if only we’ll buy this product or use this service. The imagery says things to us on a sub-conscious level that the company can’t say outright. Things like: “Use this cream and you’ll look like a supermodel.” or “Take this pill and you’ll always be happy.” The mirror taps into our emotional need to...
read moreNeuromarketing Has Already Proven Government Initiative isn’t Gonna Work
It’s only fitting my first topical blog post relate to the study that interested me in Neuromarketing. It illustrated the major disconnect between what a person believes they are thinking & what their brain is really doing. In November 2010 the US Department of Health & Human Services announced a major effort to get people to quit smoking by requiring graphic images depicting the dangers of smoking on all cigarette packs sold in the US. Neuro-Marketing research has already shown us how this will pan out. In 2004, thousands of smokers...
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