The Secret to Making Money at Tradeshows & Expos

Posted by Gerry on Sep 13, 2011 in Exhibiting, Marketing | 2 comments

People who attend an expo or tradeshow don’t usually plan to buy at the show.  You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to connect with your target audience because they’ve made a special trip to find businesses just like yours.  But they aren’t necessarily looking for you – they’re looking for everyone at the show who provides similar products and services.  If an attendee stops and talks to you, they’re probably going to talk to your...